Blog Archives

Photo Marketing 101. Photography can make or break your mass media and internet marketing campaigns.

iStock 000002100831XSmall 300x200 Photo Marketing 101.  Photography can make or break your mass media and internet marketing campaigns.

Taking the time to select a good photographer that really captures the message your are looking to convey with your marketing efforts is worth the effort.

Is Photo Marketing important for my business?

I’ve been in the web construction and marketing business for a long time and so I’ve seen what kind of effects good AND bad photos can have on results.

iStock 000008933857XSmall 300x199 Photo Marketing 101.  Photography can make or break your mass media and internet marketing campaigns.

There isn’t much that will turn a prospective customer away faster than crappy photos.   Sure if you’re site takes forever to load,  has bad links, or looks extra tacky for some other reason, you’ll lose plenty of customers but all things being equal;  Photos go a long way towards conveying the message and image you want in your online marketing efforts.

I’m an aspiring photographer.  My books are:

Commercial: www.JazzyBella.com

Art: www.SandboxRaw.com

So I have a passion about still and moving  images.  I’m happy to chat with you about how beefing up your image gallery and website photos can really help you get all the rest of your marketing agendas on the fast track.

Photographs can be used all sorts of ways to help drive traffic to your website and are integral to your success on the social networks.   I’m happy to talk with you about how we can jazz up your search engine rankings and your image all around with quality SEO’d (search engine optimized) images! 

Click below to set up a FREE initial consultation to discuss how we can help shine up your company’s image and do more business online with Photo Marketing!

free internet marketing consulting Brian Firth Photo Marketing 101.  Photography can make or break your mass media and internet marketing campaigns.

 

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Posted in Photography and Photo Marketing / SEO

Search Engine Marketing / Pay Per Click Advertising Management / PPC

SEM, PPC, Search Engine Marketing, Pay Per Click, is all the same thing.

search engine logos 300x234 Search Engine Marketing / Pay Per Click Advertising Management / PPC

Pay Per Click or PPC is what most people understand so let’s go with that.

PPC marketing used to be very simple.   Google would let you buy clicks for a certain price and you could send people anywhere.  Monitor your sales to money spent and if you’re turning a profit, buy more clicks!

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These days there’s a lot more involved,  Google has regulated the process worse than Obama has health insurance.  It’s a fine science of finessing your ads with your web properties or landing pages for those particular ads.   Lots of variables like Goggle’s rank of your ad/landing page (quality score) go into determining what you wind up paying for ads and what type of visibility you get with Google these days.

So in my recommendation, Play with Google Adwords and Facebook ads if you are into it and you have plenty of spare time.  Otherwise you’re better of having someone that knows what they are doing run your campaign.

With the importance of quality score and page rank, PPC has become closely related to SEO, so make sure you practicing good SEO ( Search Engine Optimization ) strategies!

I’m happy to chat with you about PPC marketing in general and how purchasing clicks from Google or Facebook might make sense for your business model!

Click below to set up a FREE initial consultation to discuss how we can help your business show up better online!

free internet marketing consulting Brian Firth Search Engine Marketing / Pay Per Click Advertising Management / PPC

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Posted in Search Engine Marketing - PPC

Internet Marketing Consulting Services. Helping you leverage new media and Web 2.0

Are you taking advantage of all the FREE virtual storefronts available to you on all the social media outlets.  Are you on the first page of Google, Bing, and Yahoo for your search terms?

smallthumbs Internet Marketing Consulting Services.  Helping you leverage new media and Web 2.0

We are here to help you navigate the internet marketing waters.  After 10 years in the industry I’ve learned a little bit about what it takes to get your business in front of potential clients on the social media sites and how to get your website to the top of Google, Bing, Yahoo, Google Places and the rest of the search engine directories that can be so critical to the health of your business.

Our internet marketing services include:

Social Media Marketing

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seo Internet Marketing Consulting Services.  Helping you leverage new media and Web 2.0

Our SEO services – Find out how we get your business on top of Google, Bing, and yahoo

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Posted in Internet Marketing Consulting
Brian Firth Consulting

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