Linkedin is the definitely the leader in the world of social media for business. It should probably be part of your marketing strategy.
Depending on what you do or what your business does, Linkedin could easily be the most valuable social media website out there for you. While Facebook and Twitter and typically more important for branding and building communities at the end of the day much more actual business gets done on Linkedin.
They have created a very useful “Answers” system that can be very useful. The groups are typically much more serious and less spammy than Facebook and the fact that you can search almost any companies roledex and connect straight to the person/position that makes sense can be fabulously valuable to your business.
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